Save Our Concrete: A Gag For A Good Cause by Director David Zucker

David and Andy

Released on April 1st as both an April Fool’s Day joke and as a kickoff to Earth Month, TreePeople’s new video campaign, Save Our Concrete, is full of gags (like a nod to the Tiananmen Square tank man), and features TreePeople volunteers as faux protestors.

“Sometimes a large corporation must plant a tree,” says the actor playing the part of the corporate executive. Sign-wielding marchers chant “Save Our Concrete!” in a downtown LA parking lot, the 6th Street Bridge visible in the background.… Read more >>

Parking Lot Cool


In these recent unseasonably hot days, have you noticed the heat radiating off blacktop? Black asphalt traps heat and releases it back into our cities. “But who said streets had to be black?” asked Ben Schiller, staff writer at Co.Exist. They pointed to Lawrence Berkeley Lab’s showcase of alternative paving surfaces to demonstrate how a parking lot alone can measure 40 degrees cooler if it’s lighter in color. In Los Angeles, you can visit TreePeople’s Center for Communitiy Forestry at our Coldwater Canyon Park headquarters to see this effect in action.… Read more >>