There’s been quite a bit of outrage over the Toys‘R’Us “Meet the Trees” ad campaign. If you haven’t seen it, I’ll give you a brief synopsis: kids think they’re going on a boring tree-related field trip, but instead get to go to Toys‘R’Us to pick out a free toy. Cue great wonderment and enthusiasm from the kids; girls get dolls, boys get toy guns.
Of course, as a member of an organization that believes that trees also can get kids excited, initially I was appalled.… Read more >>
Dogs love trees, and if you love dogs, you’ll love this news! Beginning today, November 1, 2013, every time you purchase a ten-pound box of The Honest Kitchen’s dog food at Healthy Spot locations in the greater Los Angeles area, you will directly support TreePeople’s work in greening our city.
We are excited to announce that The Honest Kitchen, a producer of healthy all-natural pet food products, and Healthy Spot, a pioneering independent pet supplies and services boutique, are beginning a one-year partnership with TreePeople to plant trees and support important environmental initiatives in Los Angeles’s urban areas.… Read more >>
When Dolores Reece decided to head an effort to revitalize the greenery in her Los Angeles neighborhood just north of the 10 Freeway, she felt as if it was something she was meant to be doing. A California native, Dolores grew up with a profound appreciation for the beauty of the natural world and our role in preserving it. However, she had been noticing that, either through lack of care or natural causes, trees in her neighborhood were dying. So, in the mid 1980s, when her children went away to college, she decided to rechannel her nurturing energy into replenishing the earth.… Read more >>
In 1973, TreePeople was born from a teenager’s dream. From the beginning, Andy Lipkis’ vision was to connect the power of trees with the power of people to heal Los Angeles’ damaged ecosystem. From successfully inspiring the planting of a million trees in Los Angeles in time for the 1984 summer Olympics, to planting seven miles of Martin Luther King Jr. Blvd. in a single day, to becoming a globally recognized leader in urban watershed management, TreePeople has made a major impact on the urban sustainability movement.… Read more >>
By now I have met many of TreePeople’s wonderful supporters over e-mail or in-person. But in case I haven’t met you yet, I will take this opportunity to introduce myself. Before beginning this position I was eager to see what this organization and its 10,000 annual volunteers had in store for me. After a very mulchy first month full of forestry events, countless trees pruned, and one incredibly successful Harvest Moon Gala, I know that I planted my roots in the right place.… Read more >>