There’s been quite a bit of outrage over the Toys‘R’Us “Meet the Trees” ad campaign. If you haven’t seen it, I’ll give you a brief synopsis: kids think they’re going on a boring tree-related field trip, but instead get to go to Toys‘R’Us to pick out a free toy. Cue great wonderment and enthusiasm from the kids; girls get dolls, boys get toy guns.
Of course, as a member of an organization that believes that trees also can get kids excited, initially I was appalled.… Read more >>
Fed-up with the physical appearance of your neighborhood? Aching for a change? It’s simple, really; just jumpstart a stalled nonprofit! Meet Rick Rabins—husband, former jeweler, TreePeople Citizen Forester, and acting president of the nonprofit organization The Village Gardeners (his “full-time gig on the side”).
Rick Rabins’ story begins when he realized an oleander scorch disease was wiping out the plants in front of his house on the Los Angeles River. “After having a beautiful hedge like that….” he reflects, “having that deadwood—it’s like a bad dream.” Determined to reverse the process, he knocked on doors of his neighbors until one referred him to Annette Fuller—an original founder of what would become The Village Gardeners.… Read more >>
Going on vacation? Trying to find someone to care for your garden while you’re away? Well, this amazing duo of SoCal natives goes on vacay with you, as they need almost no water in the summer. Black sage and Flannel bush will lounge around your garden, perfectly blending with the beautiful and laid-back vibe of the SoCal summer. So take your time off and come back home to a garden that will look as fab as you do!
Black sage (Salvia mellifera)
Evergreen shrub, California native measuring 5’ tall and 5’ wide.… Read more >>
Did you grow up in Los Angeles? Can you remember what the streets and parks looked like when you were a small child? Is it hard to imagine what used to stand where a new mall or office building now looms?
For Josh, growth is measured by a pine tree in Van Nuys.
When Josh was in the first grade in the early 1980s, he went on a field trip to TreePeople with his class from the Open Magnet School. The memory was still vivid when he came to talk to us at our booth at an Earth Day event this year.… Read more >>
When I walked into the school office, armed with my spray paint and tape measure, I was greeted by Jorge Alvarez, one of the Victoria Avenue Elementary School Green Team members. “Are we marking the asphalt today?” You would’ve thought it was Christmas, the way his face lit up when I said yes. “Let me come with you,” he volunteered.
We walked together, marking the corners of the tree wells, measuring, and all the while starting to “see” the trees. “Won’t it be great when the kids come out that door and a tree will be the first thing they see ahead of them on the playground?” asked Jorge.… Read more >>