Kids Choose Toys Over Trees?

Eco-Tour

There’s been quite a bit of outrage over the Toys‘R’Us “Meet the Trees” ad campaign. If you haven’t seen it, I’ll give you a brief synopsis: kids think they’re going on a boring tree-related field trip, but instead get to go to Toys‘R’Us to pick out a free toy. Cue great wonderment and enthusiasm from the kids; girls get dolls, boys get toy guns.

Of course, as a member of an organization that believes that trees also can get kids excited, initially I was appalled.… Read more >>