There’s been quite a bit of outrage over the Toys‘R’Us “Meet the Trees” ad campaign. If you haven’t seen it, I’ll give you a brief synopsis: kids think they’re going on a boring tree-related field trip, but instead get to go to Toys‘R’Us to pick out a free toy. Cue great wonderment and enthusiasm from the kids; girls get dolls, boys get toy guns.
Of course, as a member of an organization that believes that trees also can get kids excited, initially I was appalled.… Read more >>
It’s lining up to be another dry winter, with water reserves at worryingly low levels. So what’s with L.A.’s obsession with expansive green lawns? How did this landscape ideal, imported from rainy Northern Europe, come to mean the good life in water-scarce Los Angeles? Can we keep it up, or is there a better way? Is the better way possibly even more beautiful?
On Sunday, November 17 at 3pm, TreePeople will partner with the Huntington-USC Institute on California and the West to answer some of these questions.… Read more >>
I am excited to announce that today’s edition of the Los Angeles Times carries a timely Op-Ed that I wrote titled, “Not enough water, L.A.? Look up.”
Did Mulholland Get it Wrong?
Nearly one hundred years ago today, William Mulholland stood before a crowd of 40,000 near San Fernando and unfurled an American flag, signaling the official opening of the Los Angeles Aqueduct. As water from the Owens Valley rushed through the spillway for the first time, Mulholland exulted to the assembled onlookers, “There it is.… Read more >>
In 2012, TreePeople began an exchange between government, research and community organizations in Australia and Southern California. The aim of the program: to share innovations, best practices and experience in urban rainwater capture, water conservation practices and drought response—topics that are increasingly relevant as the climate of the American Southwest (and beyond) changes for the drier.
Australia experienced several devastatingly dry episodes in the last 100 years. The most recent—called the “Millennium Drought”—started in 1997 and continued through 2010, and brought the country’s longest period of rainfall shortage on record.… Read more >>
When Dolores Reece decided to head an effort to revitalize the greenery in her Los Angeles neighborhood just north of the 10 Freeway, she felt as if it was something she was meant to be doing. A California native, Dolores grew up with a profound appreciation for the beauty of the natural world and our role in preserving it. However, she had been noticing that, either through lack of care or natural causes, trees in her neighborhood were dying. So, in the mid 1980s, when her children went away to college, she decided to rechannel her nurturing energy into replenishing the earth.… Read more >>