There’s been quite a bit of outrage over the Toys‘R’Us “Meet the Trees” ad campaign. If you haven’t seen it, I’ll give you a brief synopsis: kids think they’re going on a boring tree-related field trip, but instead get to go to Toys‘R’Us to pick out a free toy. Cue great wonderment and enthusiasm from the kids; girls get dolls, boys get toy guns.
Of course, as a member of an organization that believes that trees also can get kids excited, initially I was appalled.… Read more >>
It’s lining up to be another dry winter, with water reserves at worryingly low levels. So what’s with L.A.’s obsession with expansive green lawns? How did this landscape ideal, imported from rainy Northern Europe, come to mean the good life in water-scarce Los Angeles? Can we keep it up, or is there a better way? Is the better way possibly even more beautiful?
On Sunday, November 17 at 3pm, TreePeople will partner with the Huntington-USC Institute on California and the West to answer some of these questions.… Read more >>
It was at the very first Earth Day in April of 1970 that our founder and president, Andy Lipkis, gained inspiration to do his first tree planting project. More than 40 years later, April is also a time of year when lots of folks ask us what we’re up to, the answer is: A LOT.
We’ll be talking about TreePeople’s work and bringing our interactive tools, such as the “Watershed in a Suitcase,” to a huge number of public events throughout this month in every corner of the county, from Long Beach to Sun Valley, Calabasas to Alhambra.… Read more >>